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Adobe 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new era of the digital age highlighting Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud with twelve thousand attendees, making it a huge success. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. A combination of solutions to transform customer web experienced were also announced by Adobe as they partner with Microsoft. The Adobe Summit 2017 featured famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career, and also showcased Adobe’s latest innovations.

The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. So that’s why Adobe created a complete and superior quality cloud services called Adobe Experience Cloud that enables various enterprises or businesses to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One notable feature of Adobe Spark is its save the date images’ cool collection. The goal of the new Spark is to enable anyone especially small businesses, marketers, bloggers, and students to create and share visual stories without having to be an expert in web design. It is much simpler and easier with social media integration on the go.

Adobe also introduced in the conference the new developments including partner integrations, new tools and new Sensei capabilities through its Cloud Platform. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. The new capabilities of Adobe Sensei include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Microsoft, and Adobe are now partners, working together to develop the first open industry standards, defining a language for marketing, services data and sales. For more information about Adobe products and services, feel free to check our website.

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