The Beginner’s Guide to Services

Digital Marketing 2017: Major Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. Today, advanced technology gave birth to digital marketing, a modern method of advertising products and services. Digital marketing involves the use of digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services via the internet. Digital marketing is considered the most effective and most influential method of marketing used today with web design, social marketing, search engine optimization or SEO, influencer marketing, content management system, and video marketing under its umbrella. Let us know more about the influences of social media marketing and influencer marketing when it comes to acquiring more leads or new customers in availing a product or a service.

Today, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either buying or selling. Social media marketing has always been associated with brand building and not sales, but the fact is that it can be used in generating leads for your business. Selling differs from lead generation, it is actually a nice way of bringing your target audience closer to your sales bucket, knowing their needs, wants, interests, pains and concerns, and eventually turning them into paying customers. Lead generation in the past involved things like sending out surveys via snail mail or filling out a form at the back of a magazine, but internet has completely changed the method businesses generate their leads, such as video marketing, paid ad campaigns and email opt-ins. Currently, lead generation is made faster, easier and more convenient for customers, most especially with the influence of social media. With social media, people are given the power to readily tag or share the product or service content they are satisfied with, and even post their own photo wearing or using the item, thus encouraging others to do the same. Social media works hand-in-hand with influencer marketing, wherein influential people are directly or indirectly endorse a product or service through social media.

In order to effectively and efficiently use social media marketing and influencer marketing, you can create a customized tab, start a challenge or contest, treat or manage your page like a website, track brand mentions, create events, offering a free sample, use images and video, not ignoring comments, and formulating unique taglines or titles. If you want to know more about social media marketing, influencer marketing and other forms of digital marketing, feel free to view our related articles, blogs, and stories on our website.

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